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Top Tips to Make Your St. Louis Listing Stand Out

Jun 1, 2021 | Industry News

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If you’re getting ready to list your St. Louis home, you might be wondering how you can make it stand out to buyers. What are buyers looking for? What kind of listings catch their attention? Luckily, there are many strategies sellers can use to boost the appeal of their listing. Here are just a few ideas:

Seek the Light

Even if they don’t explicitly say it, most buyers are attracted to homes with more natural light. These homes tend to feel cleaner, more open, and simply more appealing. While you might not be able to change the amount of sunlight your home gets, you can do your best to showcase what it does get in your listing photos. Remove any window treatments that block the light, cut back any bushes that might be covering a window, and take your photos at a time where your home gets the most light.

Quality Photos

Your listing photos are really what’s going to catch buyers’ attention. Of course, the price is key. But as buyers are looking for homes in their price range, the ones with the best photos are usually the first ones they look into. If it’s in your budget to hire a photographer, this can be a great option. Even if a top-notch professional isn’t in your budget, you still may be able to find a qualified individual with a more reasonable price.

Attention to Details

When you’re considering your photos, you want to give buyers the big-picture sense of the space while also honing in on the details that make it unique. Most buyers start their search online, and the more detail you provide them, the longer they're likely to engage with your listing. Giving buyers more information about the home lets them do some evaluating themselves to determine if it’s worth a visit or not. If there isn’t much detail available in the listing, it might move down on their list a bit.

Finding the Balance

When you’re listing your home, it’s key to remember that buyers will be trying to imagine their lives in the space. It can be tough to detach from a home, especially if you’ve lived there for a long time, but reducing the personal elements, like a hallway of family photos, for example, can help create more of a blank canvas. That being said, it’s a balance. You also want to help buyers cultivate that vision. You don’t want your house to feel empty and cold. Find that sweet spot of making it warm and inviting without it feeling too much like yours.


Will you be putting your St. Louis home on the market any time soon? If you’re a buyer, what are the main things you’re looking for when it comes to a listing? What stands out to you, both the good and the bad? I’d love to hear your thoughts!

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