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Okay, you’ve found your St. Louis dream home, but you suspect that you’re not the only one. How can you stand out from your competition? One of the most effective strategies is for buyers to write a letter letting the sellers know why they’re so excited about the home. Here are a few helpful tips to keep in mind when composing your offer letter:
The primary goal here is making a connection with the sellers, so your personality should come through. It’s less about formality, and more a personal note sharing your excitement about the home. Give the sellers a little information about you and your family and let them know what it is you like—or love—about their property.
Share What You Envision
Can you already picture family dinners in the beautiful dining room or summer gatherings in the backyard? These are the sort of details you’ll want to share with the sellers. Go light on any talk of renovation—some sellers have a strong, emotional attachment to their homes and might not welcome any images of drastic change.
Find Some Common Ground
Take time out to do a little research and see what you might have in common with the sellers. You may both have an affinity for gardening, or maybe you’re both raising young children. Discovering any areas of common ground can help strengthen your connection. Ideally, after reading your letter, the sellers will feel like they know you.
One final thing—the sellers don’t need your entire life story to make the connection. An unnecessarily long letter won’t always help your case. Try to make sure the letter will only take a couple minutes to read at most. This shows that you’re respectful of their time and you’ll still have plenty of space to make some salient points.
A well-written offer letter really can make a difference and improve your chances of buying your dream home.